Decision Clarity
55 guidelines across all categories.
Platform
Audience
- CHECKOUT-DC-BUTTON-01critical
The order button says that ordering means an obligation to pay
Decision Clarityhuman · agent · machine - PDP-DC-FIT-01critical
Product suitability should be clearly self-evident on the PDP
Decision Clarityhuman · agent · machine - PDP-DC-OFF-01critical
Users should clearly understand what is included in the purchase
Decision Clarityhuman · agent · machine - CART-DC-QTY-01high
Cart quantity value remains fully readable at all supported quantities
Decision Clarityhuman · agent - CART-DC-TOTALS-01high
The cart states a cost breakdown, not only a total
Decision Clarityhuman · agent · machine - CHECKOUT-DC-ARRIVE-01highSeasonal
Each delivery option shows the expected arrival date
Decision Clarityhuman · agent · machine - CHECKOUT-DC-COST-01high
No cost appears at checkout that was not determinable earlier
Decision Clarityhuman · agent - CHECKOUT-DC-FIELD-01high
Every checkout field has a label, a required marker and errors tied to it
Decision Clarityhuman - CHECKOUT-DC-GUEST-01high
Consumers can complete a purchase without creating an account
Decision Clarityhuman - CHECKOUT-DC-OPTIN-01high
No paid addition is pre-selected and no consent is pre-ticked
Decision Clarityhuman · agent - CHECKOUT-DC-SUMMARY-01high
What is ordered and what it costs is shown next to the order button
Decision Clarityhuman · agent · machine - GLOBAL-DC-CONSENT-01high
The consent layer does not obscure commercial information
Decision Clarityhuman · agent · machine - GLOBAL-DC-CUTOFF-01highSeasonal
The shop says the last day to order for delivery before the holidays
Decision Clarityhuman · agent · machine - GLOBAL-DC-SALE-01highSeasonal
A sale says what is reduced, by how much, and until when
Decision Clarityhuman · agent · machine - PDP-C-RESTRICT-01high
Purchase restrictions are disclosed upfront
Decision Clarityhuman · agent - PDP-DC-ATF-01high
Above-the-fold decision completeness
Decision Clarityhuman - PDP-DC-CL-01high
Cognitive load per section
Decision Clarityhuman · agent - PDP-DC-CTA-01high
Scroll-to-CTA Reinforcement
Decision Clarityhuman · agent - PDP-DC-CTA-02high
Primary CTA state is always explainable
Decision Clarityhuman · agent - PDP-DC-DELIVERY-01high
Delivery time is explicit and state-specific
Decision Clarityhuman · agent - PDP-DC-DESC-01high
Product description communicates functional understanding
Decision Clarityhuman · agent - PDP-DC-OHB-01high
Object handling block
Decision Clarityhuman · agent - PDP-DC-PAP-01high
Price anchoring presence
Decision Clarityhuman · agent - PDP-DC-PAY-01high
Payment options and financing conditions should be clearly visible before checkout
Decision Clarityhuman · agent · machine - PDP-DC-PRC-01high
The total cost and unit-based pricing of the product should be clearly understandable before purchase
Decision Clarityhuman · agent · machine - PDP-DC-PRICE-01high
Price visible without interaction
Decision Clarityhuman · agent - PDP-DC-PVP-01high
Primary value proposition clarity
Decision Clarityhuman · agent - PDP-DC-REF-01high
A price reduction says which price it is measured against
Decision Clarityhuman · agent · machine - PDP-DC-RETURNS-01high
Return conditions are visible before purchase
Decision Clarityhuman · agent - PDP-DC-SP-01high
Social proof density & placement
Decision Clarityhuman · agent - PDP-DC-SUBSCR-01high
Subscription terms are shown where the customer subscribes
Decision Clarityhuman · agent · machine - PDP-DC-TOTAL-01high
Total price is determinable before checkout
Decision Clarityhuman · agent - PDP-DC-UMS-01high
Urgency & momentum signals
Decision Clarityhuman · agent - PDP-DC-VAR-01high
Variant friction index
Decision Clarityhuman · agent - PDP-DC-VAR-REQ-01high
Variant selection is required before purchase when applicable
Decision Clarityhuman · agent - PDP-DC-VPV-01high
Visual proof of value
Decision Clarityhuman · agent - PDP-MERCH-VARIANT-01high
Related product variants are clearly discoverable and cross-linked
Decision Clarityhuman - PLP-DC-PRICE-01high
Listing prices are what the customer pays, and quick-add listings carry the price notices
Decision Clarityhuman · agent · machine - PLP-DC-UNIT-01high
Unit price is shown on listing tiles for products sold by measure
Decision Clarityhuman · agent · machine - CART-DC-CODE-01medium
Entering a discount code gives a clear result
Decision Clarityhuman · agent - CART-DC-FREESHIP-01mediumSeasonal
The cart says how much is missing for free shipping
Decision Clarityhuman · agent - CART-DC-GIFT-01mediumSeasonal
Gift options are visible before checkout and can be chosen in the cart
Decision Clarityhuman · agent - CHECKOUT-DC-EXPRESS-01mediumSeasonal
Express payment options appear before the long forms
Decision Clarityhuman · agent - CHECKOUT-DC-GIFT-01mediumSeasonal
A gift order makes the recipient's address clearly separate from the buyer's
Decision Clarityhuman · agent - GLOBAL-DC-CAROUSEL-01medium
Automatically moving content can be paused
Decision Clarityhuman - GLOBAL-DC-HOLRET-01mediumSeasonal
Holiday return terms give exact dates and explain how gifts can be returned
Decision Clarityhuman · agent · machine - GLOBAL-DC-TRACK-01mediumSeasonal
Customers can track an order from every page, without logging in
Decision Clarityhuman · agent - PDP-DC-BUNDLE-01mediumSeasonal
A bundle shows what is inside and what it saves compared to buying the items alone
Decision Clarityhuman · agent · machine - PDP-DC-CTA-VIS-01medium
Primary CTA is visually dominant
Decision Clarityhuman - PDP-DC-GIFTCARD-01mediumSeasonal
A gift card says how and when it arrives, how long it is valid and where it can be used
Decision Clarityhuman · agent · machine - PDP-DC-SOLDOUT-01mediumSeasonal
A sold-out product offers a next step
Decision Clarityhuman · agent - PDP-DC-VIEWPORT-01medium
Primary product information is visible above initial viewport
Decision Clarityhuman - PLP-DC-FROM-01medium
A “from” price says which variant it belongs to
Decision Clarityhuman · agent - PLP-DC-GIFT-01mediumSeasonal
A gift guide can be narrowed by who the gift is for and by price
Decision Clarityhuman · agent - PLP-DC-SALE-01mediumSeasonal
All reduced products can be found in one place
Decision Clarityhuman · agent